VP of Marketing

Description:

VP of Marketing – BuyWander

Build the Brand. Own the Growth. Define a Category.

Location: Seattle, WA

Type: Full-Time | Executive

Compensation: Competitive Salary $165-225K includes Meaningful Equity + Performance Bonuses

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ABOUT BUYWANDER

BuyWander is rebuilding the $850B retail returns industry from the ground up.

We take returned goods—millions of items that would otherwise sit, stagnate, or go to waste—and turn them into opportunities through AI-powered local auctions.

Think: Black Friday EVERYDAY meets a treasure hunt.

Think: Resellers, families, side hustlers—all winning.

We launched in 2024. We’re growing fast. And we’re just getting started. We are building a category-defining company.

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THE ROLE

We’re hiring our first Head of Marketing.

This is a rare opportunity to:

• Build a brand from zero to everywhere
• Own growth across every channel
• Define how an entirely new category shows up in the world

You’ll build it. You’ll test, break, rebuild—and then scale what works.

We’re looking for someone who is equal parts:

• Strategist
• Operator
• Analytical leader
• AI-forward builder
• Mad scientist

If you want to experiment, iterate, and unlock growth in unconventional ways—keep reading.

WHAT YOU’LL OWN

Brand (make BuyWander unforgettable):

• Define and evolve our voice, story, and positioning
• Turn “returns” into something people are excited about
• Build a brand people talk about, not just see

Growth (drive real results):

• Own customer acquisition across all channels (paid, organic, partnerships, local)
• Build a data-driven growth engine—not guesswork
• Obsess over CAC, LTV, conversion, and retention

Demand Generation (online + local):

• Drive traffic and participation in our auctions
• Create local market playbooks that scale nationally
• Launch bold, creative campaigns that actually convert

Experimentation (this is where the magic happens):

• Run constant tests across channels, messaging, and audiences
• Operate like a marketing lab—fast cycles, fast learnings
• Break conventional playbooks and find asymmetric wins

AI-Powered Marketing:

• Leverage AI tools to 10x output and insight
• Automate workflows, content generation, and analysis
• Build systems where AI + human creativity = unfair advantage

Systems & Scale:

• Build the marketing engine (tools, dashboards, attribution)
• Create feedback loops between data to insight to action
• Eventually build and lead a high-performance team

WHY THIS ROLE IS DIFFERENT

Most Head of Marketing roles:

• Inherit teams
• Manage budgets
• Optimize existing channels

This role:

• Builds the entire growth engine from scratch
• Blends data + creativity + AI into a competitive advantage
• Has real equity upside tied to success

You’ll work directly with founders to shape how BuyWander wins.

GROWTH & UPSIDE

• Build and lead the full marketing org
• Define a brand that can become nationally recognized
• Equity in a company attacking a massive market
• Create something category-defining—and hard to replicate

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WHY BUYWANDER

• Massive market + real problem
• High-speed, high-ownership environment
• Mission-driven: helping people get ahead
• A team that values builders, thinkers, and doers

If you want to run experiments, break playbooks, and build something big—let’s talk.

Requirements:

WHAT YOU BRING

• 5–10+ years in marketing, owning growth, performance, or brand
• Proven track record of driving measurable, repeatable growth
• Strong analytical mindset—you think in funnels, cohorts, and experiments
• Experience using data to make decisions (not just reporting it)
• Hands-on experience with modern marketing tools + AI workflows
• Comfort operating in ambiguity with speed and ownership

BONUS POINTS

• Experience in marketplaces, auctions, resale, or eCommerce
• Built or scaled growth engines from 0 to 1
• Deep performance marketing + creative testing expertise
• Strong POV on the future of AI in marketing

WHO YOU ARE

• Analytical leader: You use data to find leverage and make decisions fast
• AI-forward: You’re already using AI daily—and pushing its limits
• Mad scientist: You love testing weird ideas and finding what unexpectedly works
• Builder: You thrive in 0 to 1 environments
• Scrappy operator: You don’t wait—you execute
• Owner: You think like this is your company

BuyWander is an Equal Opportunity Employer. We make employment decisions based on qualifications, skills, merit, and business needs. We believe a range of skills, perspectives, and experiences strengthens our team and supports better outcomes for our employees and customers.