About XRHEALTH INC

XRHealth is a Boston-based digital health company pioneering extended reality (XR) therapeutics. Our clinically validated VR platform delivers physical therapy, pain management, and behavioral health treatment directly to patients, and we're expanding distribution through partnerships with Durable Medical Equipment (DME) suppliers nationwide.

With over 50,000 patients treated, 1 million+ therapy sessions delivered, and partnerships across Medicare, the VA, commercial payers, employers, and healthcare providers, XRHealth is rapidly expanding its Products business.

The Role

This is a field-based business development role. Success in this position comes from building relationships face-to-face — visiting physician practices, DME suppliers, senior living communities, hospitals, rehabilitation centers, and other healthcare facilities to introduce XRHealth, educate stakeholders, and create new partnership opportunities.

We're looking for a motivated, field-based Sales Development Representative (SDR) to drive our DME Strategic Partnerships go-to-market strategy through in-person outreach and door-opening. This role is responsible for creating and developing new partnership opportunities across multiple healthcare channels, including prescribing physicians, DME suppliers, senior living communities, home health organizations, health systems, and other strategic partners — primarily by getting in front of them in person.

As one of XRHealth's boots-on-the-ground representatives, you'll spend the majority of your time in the field — walking into offices and facilities, building face-to-face relationships, and educating stakeholders on our virtual care and DME solutions — to generate a qualified pipeline for the Strategic Partnerships team. This is a high-impact role for someone who enjoys building new markets, opening doors in person, and representing an innovative healthcare solution on the ground.

We're hiring four SDRs for this role, each based in and covering one of our priority field markets: California, Florida, New York, and Texas. Each rep will own local, in-person coverage of DME suppliers, prescribing physicians, senior living communities, and other channel partners within their state.

Key Responsibilities

• Spend the majority of your time in the field, physically visiting physician practices, DME suppliers/distributors, senior living communities, hospitals, home health agencies, and rehabilitation centers to introduce XRHealth and open new partnership doors.
• Serve as XRHealth's boots-on-the-ground representative, conducting face-to-face meetings, walk-ins, office visits, presentations, and educational sessions with key stakeholders.
• Build and manage relationships with physicians, clinical decision-makers, executives, and referral sources in person to drive awareness, adoption, and retention of XRHealth's DME solutions.
• Plan and run an efficient territory route within your state, prioritizing accounts and facilities to maximize face-to-face time and in-person coverage.
• Research target accounts to understand their existing product/service lines, patient or customer base, referral patterns, reimbursement opportunities, and strategic fit for XRHealth's VR therapeutic offering, ahead of in-person visits.
• Qualify leads generated through field visits against defined partnership criteria, and schedule discovery meetings for the Strategic Partnerships team.
• Own a portfolio of active partner and provider accounts within your territory, ensuring strong in-person engagement, and identify and close new partnership opportunities across all channels.
• Build and maintain a structured, up-to-date pipeline in HubSpot, accurately logging field visits, activities, opportunities, and partnership progress across all partner types.
• Tailor in-person messaging and materials to each channel type's distinct business model, incentives, and decision-making process.
• Track and report on field activity (visits, meetings, doors opened), conversion rates, pipeline velocity, and account health against monthly and quarterly targets.
• Collaborate with Marketing, Clinical, Operations, and Strategic Partnerships to refine ideal customer profile (ICP), field messaging, and GTM/channel strategy based on on-the-ground feedback.
• Attend and represent XRHealth in person at local industry conferences, trade shows, physician events, supplier meetings, and senior living or healthcare association events to generate and nurture leads.
• Maintain deep working knowledge of XRHealth's clinical platform, reimbursement pathways (including the Medicare DME model), and value proposition, to speak credibly face-to-face with each partner type.
  
  

What You Bring

• 1–3 years of experience in a field-based sales, business development, or account management role, ideally in healthcare, medical devices, or DME
• Demonstrated success building relationships and generating opportunities through in-person, face-to-face outreach — not just phone/email
• Comfort with heavy day-to-day travel within your home state and a reliable vehicle for territory driving
• Strong in-person communication and presentation skills, with the ability to speak credibly to healthcare and DME industry stakeholders
• Confidence walking into new offices and facilities unannounced, opening doors, and building rapport quickly
• Track record of consistently meeting or exceeding pipeline or meeting-generation targets
• Experience with a CRM platform (HubSpot preferred) to log field activity and manage a territory pipeline
• Self-starter mentality — comfortable operating independently and with ambiguity in a channel that's still being built out
• Bachelor's degree or equivalent professional experience
  
  

Nice to Have

• Existing familiarity with the DME industry, HME/DME distribution networks, or durable medical equipment reimbursement (HCPCS/CMS)
• Experience selling into or partnering with healthcare distributors, GPOs, or medical device channels
  
  

What We Offer

• Competitive base salary plus commission on qualified pipeline generated
• Comprehensive health, dental, and vision coverage
• Opportunity to shape a brand-new go-to-market channel at a fast-growing digital health company
• Collaborative, mission-driven team focused on expanding access to XR-based care