We are seeking a passionate Content Strategist to join our team at unspun. In this role, you will be at the forefront of bringing our brand's story and mission to the world through creative online and offline content. Your work will be crucial in shaping our voice, engaging our audiences, and driving brand awareness through strategic content creation and distribution, directly supporting our goal to reduce global carbon emissions by 1% through revolutionizing clothes manufacturing.

About unspun

unspun's mission is to reduce global carbon emissions by 1% by revolutionizing how we make clothes. We envision a world where every garment is made on-demand, eliminating overproduction and reconnecting people with the clothing they wear. We first launched our custom denim line to perfect our custom-fit algorithm and prove that our on-demand vision works. Next, we developed a 3D weaving technology, Vega™, that weaves yarns into garments in minutes, allowing for (almost) zero-waste, on-demand manufacturing.

Included in Time's Best Inventions & Fast Company's World Changing Ideas, unspun aims to rapidly transition the trillion-dollar apparel world into one that is more intentional, inclusive, and efficient by focusing on the overlap between sustainability and profitability.

About You

You are a creative storyteller with a passion for crafting compelling narratives across various digital platforms. You thrive in fast-paced environments where you can blend strategic thinking with hands-on content creation. Your finger is on the pulse of digital trends, especially in the realms of fashion and technology. You have a knack for translating complex ideas into engaging, accessible content that resonates with diverse audiences. Most importantly, you're excited about the potential of technology to revolutionize the fashion industry and are passionate about communicating this vision to the world.

What You'll Do

As our Content Strategist, your core responsibility will be to create and publish engaging written and social (video-first) content that aligns with our business goals, helps us reach our target audiences, and informs the world of our new and world-changing tech and its benefits. Your key responsibilities include:

1. Content Strategy and Creation:
• Craft informative, engaging, high-quality content with well-thought-out distribution and optimization strategies across our platforms.
• Ideate, research, write, and manage various types of content, including blog posts, website copy, social media content, and emails.
• Develop social content across video-first platforms that builds our digital presence, drives engagement, and tells our brand story in a culturally relevant way.
• Stay informed and ahead of industry developments, creative trends, and culturally relevant moments to take our social media strategy to the next level.
• Manage day-to-day social media operations, content planning, and execution across multiple platforms.
2. Performance Analysis:
• Analyze content performance metrics to optimize strategies and improve engagement.
• Implement insights from performance data into the content creation process to enhance effectiveness.
3. SEO Optimization:
• Conduct SEO research and implement strategies to improve content visibility and search engine rankings.
• Ensure all content is optimized for search engines to increase visibility and reach.

Ideal Qualities

You are:

• A master of original, inspiring, and impactful visual creation and know how to tell brand stories creatively
• A creative problem solver
• Thoughtful, curious, and have a constant desire to learn
• A risk-taker, and have the willingness to be wrong
• Able to independently problem-solve
• Skillful at working on small, cross-functional teams
• Creative and results-oriented, and love how social media is at the intersection of both
• A wordsmith with strong visual instincts, coupled with an ability to shape or capture a brand's voice succinctly

Experience

• 3+ years of proven experience in a relevant role: creative or content writing, as well as social media management or content marketing (preferably within a fashion, textile, or related industry).
• A degree holder in Marketing, Creative writing, or a related discipline.
• Strong writing and editing skills with a focus on long-form and well-researched writing
• Proficiency in SEO best practices and content optimization techniques.
• Knowledge of digital marketing trends and platforms.

Bonus Points

• A fashion-related background and an understanding of fashion culture are a plus
• Experience in creating viral or highly engaging social media campaigns
• An existing network in the fashion industry